The Debut of Madbunny

There’s something undeniably special about unveiling a new creative project for the first time, and the debut of Madbunny at Art Clvb’s Art Fair was no exception. Over three dynamic days, we introduced our art toy brand to the world, an experience that exceeded our expectations in more ways than one.

Day 1: The Calm Before the Storm

A blend of excitement and nerves, a feeling familiar to anyone debuting something they've worked tirelessly on. As a team, we were eager to see how Madbunny would be received, but as perfectionists, we also felt the pressure. There’s always that inner dialogue—Is everything perfect? Did we do enough?—especially after spending two months prepping 127 meticulously crafted figures.

Once the booth was set up, we felt an immediate sense of pride. The display was polished, professional, and most importantly, authentically Madbunny. When familiar faces from Newlab came by to show their support, we knew we had done something right. Their enthusiasm validated our hard work, and soon we found ourselves in conversations about the process and inspiration behind Madbunny. These interactions motivated us to put together a behind-the-scenes video by the end of the night—feeling accomplished, and eager for day two.

Day 2: The Momentum Begins

It’s one thing to have people stop by your booth, but it’s another when they’re excited enough to take photos with your product and share it on social media. The "hip culture" around Madbunny started to grow, with fashionable influencers and collectors posing with the figures and adding their personal spin on the brand.

We knew that Madbunny had the potential to be more than just a collectible. The conversations we had with visitors were full of praise for the concept—the duality of personalities and emotions that inspired the design—and we started to feel a shift. People were seeing this not just as a product but as a brand with cultural relevance. Comments like “You nailed it” and “This is going to be huge” echoed throughout the day.

Of course, no launch is without its hiccups. Some attendees found the payment system tricky, which prompted us to make quick adjustments on the website to streamline orders for the final day. This flexibility and responsiveness became part of the fun, reminding us that launching something new is about learning and adapting in real time.

Day 3: Letting the Experience Speak for Itself

By the third day, we were more relaxed, allowing the event to flow naturally. At this point, it wasn’t just about selling figures; it was about creating an experience. We realized that Madbunny was turning into something bigger—a brand that people could connect with on a personal level. Some visitors spent long moments just taking in the art, and instead of pushing for sales, we let them explore at their own pace.

This shift made the whole experience feel more organic. Madbunny was no longer just about the products on the table—it was becoming a concept, a brand with its own energy. Watching people smile, pose, and engage with the art, we couldn’t help but envision Madbunny evolving into a full-on concept store or even a pop-up experience in the near future.

Looking Forward: Where Does Madbunny Go from Here?

Looking back, the debut at Art Clvb’s Art Fair was more than we ever could have imagined. What started as a product launch became a true celebration of creativity and connection. It wasn’t just about sales; it was about the relationships built, the lessons learned, and the excitement generated around the brand.

Moving forward, we have big plans. The next steps involve refining the brand’s identity, launching an apparel line, and expanding into galleries and pop-up shops. Collaborating with local artists and building on the momentum of the debut are top priorities for the team. The journey of Madbunny is just beginning, and we can’t wait to see where it takes us next.

Keywords:
Pop culture, Fashion, Cultural movement, Interesting, Unexpected, Energy, New but familiar, Momentum, Vision, Creativity, Potential, Concept store